The Challenge
Good Water is a bottled water company with a real point of difference in the marketplace but it is one that can be difficult for consumers to recognise. Although the Good Water bottles may look like they are plastic they are actually made out of vegetable matter and are therefore environmentally friendly.

The Plan
Good Water was involved in the Vodafone Homegrown music festival where the company would be selling and then recycling its bottled water products a first for New Zealand. Launch Communication was asked to help Good Water communicate its involvement in this festival to the media.

• A news angle was found that would be interesting to the media.
  
• A media release was written then distributed to a targeted range of media that might be covering the festival including print and television.
  
• The release mentioned festival sponsor Vodafone and so it was also sent to Vodafone to let them know what Good Water was doing and to help build relationships.

The Result
The Good Water story was told as part of a news report on the festival by One News. Good Water product was clearly shown and the product name mentioned increasing brand awareness in the marketplace and clearly demonstrating the business as being socially responsible. Good Water was able to post the story on its website to show customers what it had been doing.

The team at The Good Water Company was very impressed with the press release Launch Communication wrote for us in relation to the Homegrown gig we participated in.

We received lots of positive feedback and the press release even led us to feature on TV One news.

We definitely recommend Launch Communication to anyone who is seeking help with external communications.

Grant Hall, CEO The Good Water Company