Media Exposure
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How do you communicate the values your business stands for so you can generate additional customers?
The Challenge
HDL painters and decorators owners Paul and Yvonne Holcombe were looking to grow and wanted to get their company name out to the wider community. Being a SME the company had a limited budget so needed to gain maximum bang for its buck.

The Plan
Because HDL undertakes both residential and commercial work the company needed to reach a wide audience who might want to use its services. The media was the obvious outlet.
  • Finding a news angle that would be interesting to the media – in this case the company’s charity work.
  • Writing a media release then distributing it to a selected range of media to reach the target audience.
  • Following up and supplying photographs to go with the article to make it easy for the media to use the story if they desired.
The Result
The media release generated interest and the story was picked up by New Zealand Business Magazine and Business to Business newspaper. This resulted in increased awareness in the market place for HDL by raising the company’s profile and brand. The resulting articles were also posted on the company’s website increasing HDL’s professionalism and legitimacy. The media release also increased awareness for the charity and created positive PR for HDL who have now clearly positioned themselves as an ethical and socially responsible company.
What Clients Say
Paul and Yvonne Holcombe with one of their clients

We contacted Launch Communication for advice regarding a media release. We were unfamiliar with the process required and uncertain about what the results would be. The knowledge and reassurance offered by Launch Communication made the process surprisingly simple. They took our project, wrote a thorough article and we have been pleasantly surprised with how widely accepted the article was and the publications it appeared in. A very successful project. We would most certainly contact Launch Communication for any future project and wholeheartedly recommend its services.  Paul and Yvonne Holcombe, directors, HDL