There are roughly 400,000 businesses in New Zealand that can be described as small or medium sized. Research has found that anywhere from 25-80% of these will fail within the first five years. With the odds stacked against them small businesses need good communication, especially if they are aiming to grow and increase market share so that they can one day be one of the big guys.

Good communication will give your business a professional edge and it doesn't have to be complicated or take up much of your time.

Small businesses need to:

• Increase recognition in the marketplace.
• Advertise what they do.
• Keep their clients informed and impressed.
• Increase their sales.
• Make their communication professional.
• Have effective marketing material.
• Have a professional and user-friendly website. 

The problem with communication ... is the illusion
that it has been accomplished - George Bernard Shaw

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