The Challenge
The Minx brand of footwear was relatively recognised in the Wellington market, where the company had been started, but it was not so well known in the rest of the country. The brand was largely communicated by word of mouth and through consumers coming into contact with it in select retail outlets. Launch Communication needed to help Minx develop a strategy to position Minx as an attractive consumer brand creating national awareness and exposure of the products in the media generating the interest of the general public and retailers.

The Plan
The brand was well made yet very attractively priced. It was also one of few footwear brands designed in New Zealand. The pitch? Kiwi designer shoes at affordable prices.

The Result
Within months Minx had already featured in a variety of Auckland-based and national publications including the New Zealand Women's Weekly, Woman's Day, Next magazine and the Sunday Star Times.

I found Launch Communication to be motivated and dedicated to clients while providing a value for money service. 

During our contract Launch Communication secured a number of editorial and promotional opportunities. 

Hits on our website also increased. All of this contributed positively to the awareness of our brand.

Cushla Reed, Founder, Minx footwear