Media Exposure

Click on image for a full size version.
Picture
Get your business in the media now Contact Us

How do you communicate the value your new business brings to potential clients?

Picture




The Challenge
One Network is a new networking organisation aiming to help other businesses to swap ideas, contacts and information increasing their own business and profits. Launching a new business into the market is always a challenge and communicating what is being offered, how it is distinct and the benefits it will bring is key. One Network's key points of difference are that it guarantees members will receive at least two leads per month and also that they will help them to generate leads if they are having difficulty doing so for other members.

The Plan
One Network needed to tell people about what it did in order to attract the right people along to their groups. One Network especially needed to reach small to medium sized businesses. As a new business One Network also had to establish their professionalism and credibility in the marketplace creating trust for the brand.
  • Writing website copy to clearly communicate what One Network would do for its members and what people they were looking to help.
  • Coming up with key easy-to-remember phrases to illustrate and capture the organisation's aim.
  • Writing a handbook for members to clearly state the organisations objectives and goals.
  • Finding a news angle that would be interesting to the media.
  • Writing a media release then distributing it to a selected range of media - in this case business and community publications - to reach the target audience.

The Result
The media release generated interest and the story was picked up by New Zealand Business magazine and Business to Business newspaper. This resulted in increased awareness in the market place by raising the profile, professionalism and legitimacy of the business. This got the phones ringing with people inquiring about One Network and additional hits on the website. New members came along to groups and signed up.