We aren't just public relations people. We are journalists. This means that we know what stories editors are looking for. This means we write press releases that get read and you get your business in the media. All our clients, that's right every single one, has had their business featured in the media when they ask us to write a press release for them.

Our journalism background means we write clear, concise, engaging copy that gets read. We know how to structure a press release to be entertaining as well as informative. We adjust the tone of the press release to suit the particular audience and publication we are targeting. We are fast and used to working to tight deadlines.

What difference would it make to your business if it was featured in magazines and newspapers and on television and radio - for free...?

A press release can generate you publicity for free

A press release (also sometimes called a media release or news release) can be an untapped gold mine for a business. For a low-cost you can get a press release professionally written and sent to the media. Every time the media picks up on your story and publishes something about your business you are essentially getting free advertising space. And of course a story in a newspaper, magazine, radio or television has a lot more credibility than paid advertising. Your target audience is more likely to take notice of your business if a journalist chooses of their own free will to use your story.

We have a 100% success rate of media exposure for our clients!

How do we do this? We carefully analyse your business and come up a with a cleverly targeted angle that we know the media will love. We advise our clients when and if to do a media release.  Due to this policy we have a very high success rate of getting business featured in the media when we write a news release for them all of our clients have been featured in at least one, but usually several, publications when we write them a news release.

Our press release service includes:

• Finding the right angle and coming up with a press release strategy.

• Organising photos to go with your stories if appropriate.

• Deciding who your target media are and forming a database of editor contacts.

• Pin pointing opportunities for your stories to be released to the media.

• Sending your release out to your database and following up.

• Organising press kits when appropriate.

• Helping you to liaise with the media when your story is picked up and offering media training and advice.

To see some of the stories that we have got into the media for clients click here